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Cocoplans participates WMC seminar and exhibit

Cocoplans participated in the Philippine Marketing Association’s World Marketing Conference (WMC) and Trade Exhibition at the SMX Convention Center, Pasay City last June 19-20, 2008.

With its theme Asiannovation Rocking the World, the WMC seminar is a grand bi-annual event staged on different countries in Asia. The topics touched on the success stories of asian businesses, their innovative marketing strategies and new innovations in the world.

There are a total of 18 seminar speakers for this two-day event and most of whom are foreigners respected for their marketing knowledge and skills in their respective country. Most noteworthy of the speakers are Peter Pezaris, President/Founder of the Multiply social website; Emily Abrera, Chairperson of McCann World Group Asia; and Jojo Añonuevo, General Manager of Yahoo! Southeast Asia.

Attending the seminar for Cocoplans are President Caesar T. Michelena, Metro Manila and Luzon Operations Vice-President Majid Rahmani Pirbasti and CCPRD Senior Assistant Manager Gerald S. Magtoto. They were invited by Cocoplans Assistant Vice-President and MMO 3 Reigonal Head, Mr. Alex L. Flores, who also happens to be the president of the Philippine Marketing Association (PMA). Joining them in this special event is UCPB General Insurance Senior Vice-President for Marketing, Mr. Butch Rosario.

Aside from the seminar, Cocoplans also participated in the trade exhibit of WMC spearheaded by the group of Regional Head Flores. Cocoplans designed a booth and gathered some of its traditional and telemarketing sales people to introduce the company and its products to the prospective clients (seminar attendees and co-exhibitors).

All booths had their own strategies to draw people near and make sales. Rotating signages, rotating table tops, tarpaulin streamers, flyers, brochures, freebies, games and raffle draws were used by Cocoplanners to attract prospects and to generate product and company recall. The World Marketing Conference is the biggest international marketing convention and trade exhibition organized by PMA. The
event was supported by the Asia Marketing Federation, the premier marketing organization in Asia. In 2010, the WMC will be held in Indonesia.

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