· United Coconut Planters Bank
· United Coconut Planters Life
  Assurance Corp.

· UCPB General Insurance Co.
· United Coconut Chemicals, Inc.
· CIIF Oil Mills

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OUR MISSION

We are in the business of ensuring the financial security of the Filipino through our pre-need plans. We will endeavor to build a strong, customer-oriented and globally-competitive organization committed to be the leader in the pre-need industry.


OUR VISION

We shall be known as THE COMPANY that sets the standards by which the pre-need industry shall be judged. We shall have met this when our customers think of us as their pre-need company; when our employees and sales associates prefer to work with us; and when our public receive the highest yield on their investment.


OUR CORE VALUES: S.E.R.V.E.

Sincerity
We shall regard others with utmost care and concern and shall deal with them truthfully and equitably. We shall be guided by an attitude of service to others. We shall inspire openness and trust.

Empathy
We shall strive to fully and deeply understand others emotionally as well as intellectually. In all our undertakings, we shall listen with the intent to understand how others see things. With empathy, we treat others with dignity and importance.

Reliability
We are a strong and reliable company. We have earned the trust of the insuring public and we shall at times conduct ourselves worthy of such trust. We shall be consistent in meeting our customer needs and expectations. We shall make promises we can keep and keep the promises we have made.

Vision
We are driven by carefully thoughts of and selected principles that provide us with a clear definite perspective of where we are headed and the ability to discern the consequences of our present actions. We shall, together as ONE, take responsibility for playing an active role in attaining COCOPLANS' vision of setting the standard in the pre-need industry.

Enthusiasm
We shall consistently perform more than the maximum expected of us to uphold the Company's ideal of excellence. Enthusiasm reflects persistence and commitment which will enable the COCOPLANS' team to reach higher levels of achievement.


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